Monday, May 21, 2012

Social Media Campaign Toolkit

What is your objective? Very often this first answer is to get visitors, eyes, people to see what you are up to. I will explore this idea even further as we go along but lets push into how we are going to solve this objective.

We need to take positive actions toward arriving at our objective, and this means doing things that are good for us, the people that come in to contact with us, and society at large. These are the 3 secondary questions we must keep asking as we take the day to day actions to reach our overarching goals.

There are a million different strategies you can use to accomplish your goals, and by setting into motion this process you will begin to wake up to what those individual strategies that you need to employ.

The next thing you need to do is look at your assets, what do you bring to the table? And also recognize your even greater asset, people, what other people bring to the table. How do you want to treat the people that come to you? Good, sprinkle them with a lot of good, a lot of fairy dust, make them feel like they made the right choice by stopping by and giving up some of their precious time, rinse, and repeat.

Once you connect with people do what it takes to keep the conversation going, you want these talks to flow endlessly...

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